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Belux's new digital space

Belux's new digital space

Belux is a leading brand in the Georgian furniture market. For 30 years, it has offered customers a wide selection, contemporary design, and an experience focused on European quality.


The brand has the largest showrooms in Tbilisi and Batumi, where furniture for every category—home, garden, and office - is presented in one space.


Belux was the first to take steps toward creating an online experience, giving customers the opportunity to explore its products in a digital space before visiting a showroom.



Today, when time is one of our most valuable resources - especially when furnishing a home and making a choice means comparing dozens of models, colors, sizes, styles, and prices - Belux is paying special attention to its digital presence and continuing to develop it.


Creating maximum comfort for the customer has become the main focus of this update. The new belux.ge was created to make choosing furniture from home easier, faster, and more comfortable.


With simple navigation on the updated website, you can explore Belux’s wide selection of products, new collections, and special offers, find tips on interior design and furniture care, and get inspiration for creating your dream home.


The website is fully optimized, and customers can place an order from any device without registering.



The price of each product includes free delivery and assembly within the city limits (from Tbilisi to Tbilisi and from Batumi to Batumi). Delivery takes place within 1-3 business days. If they wish, customers can also use the company’s free storage service for their purchased products for up to two months.


When choosing furniture online, the visual presentation of a product is one of the most important factors. That is why special attention was given to the quality and accuracy of the photos on the updated Belux.ge.


Our goal is for customers to see each product as realistically as possible from home and accurately understand its color, shape, material, proportions, and details.


We will continue to develop the digital experience in the future. Our next step is to add 3D models and video content for our products, allowing customers to assess the furniture more fully and from different perspectives.



In the next stage, we want to make choosing furniture more interactive. We are working on an application that will allow customers to preview how their preferred furniture would look in their own home and interior.


This is only part of the news and initiatives through which Belux will make the customer’s online experience even more comfortable, simple, and personalized.


Belux — Your lifelong companion.